Contributed by Elizabeth Grepp
Cleveland, OH (August 9th, 2016) – As the third largest real estate company nationally, Howard Hanna takes its commitment to innovation seriously. That’s why in July, the company made its estimated 10 million web pages available in 100 different languages.
“From our 100% Money Back Guarantee, to our Buy Before You Sell program, to our One-Stop Shopping, to our world-class website, Howard Hanna has always tried to anticipate the needs of our customers and adapt to the changing role of real estate,” said Howard W. “Hoddy” Hanna, III, Chairman of Howard Hanna. “Updating our website to offer translations in 100 languages is just another way for us to make sure that we continue to lead the charge as visionaries in the world of real estate.”
Howard Hanna has always looked to make the real estate process simpler. The goal of adding translations to the website is not only to make the American Dream of Homeownership accessible to those who may not speak English as a first language, but also to keep pace with a changing digital landscape.
Brian Boero from 1000Watt worked with Howard Hanna on the launch of the new website in 2015. “Designing a great digital experience requires truly understanding your user, and making it as easy as possible for them to get what they want,” he said. “Howard Hanna has doubled down on its commitment to this approach with this update, and I commend them for it.”
Thus far in 2016, Howard Hanna’s website has had visits from over 200 countries. With an average of 1.4 million visitors per month, this cutting-edge technology advances the promise to revolutionize real estate. It helps to bring listings, services, and programs to a wider, more diverse audience.
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